Death by Micro-Neglect
I’ve been onboarding clients into Funnel Pulse recently.
Mine.
And those of our founding partners.
And it’s been wild watching the lightbulbs go off.
Because while there have been some major finds..
What's been universally true are all of the little things..
They’re everywhere.
Footer says © 2025 when it shouldn’t.
A page labeled “Privacy and Terms Statement” instead of “Privacy Policy”.. which is what Meta actually looks for when they crawl your landing page.
Lead funnel titled “Opt-In.”
Just… “Opt-In.”
And then the big one.
Entire site pages completely invisible to Google because indexing was turned off.
Not buried upsells.
The front door.
Here’s the problem.
Google is crawling your site.
Meta is crawling your landing pages.
Platforms are evaluating signals constantly.
They’re looking for:
Proper privacy policy labels.
SEO signals.
Indexing permissions.
Trust markers.
Clean structure.
When those signals are off.. even slightly.. you don’t get punished loudly.
You just get.. friction.
Higher CPMs.
Lower quality scores.
Reduced discoverability.
Subtle mistrust.
It adds up.
And I empathize.
Because when we started scanning my own funnels?
Same stuff.
Shocking, honestly.
Not because I don’t care.
Because when you’re building and shipping and moving fast..
Details slip.
It happens to all of us.
Bottom line..
The platforms are watching.
The algorithms are crawling.
The standards exist whether we acknowledge them or not.
So if you want performance to compound..
Respect the fundamentals.
Fix the footer.
Label the policy correctly.
Make the Social Sharing image
Rename the page.
Turn indexing on.
Tiny adjustments.
Massive downstream effect.
It’s the little things.
They always add up.
🚀
- James
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Death by Micro-Neglect
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