I Read this and thought I would share by Dan Kennedy.
Let’s talk doors.
Every business owner—yes, including you—is standing in front of three doors right now.
This isn’t metaphorical. It’s economic reality.
And unless you pick one… the market will pick for you.
Let me show you:
Door #1: You move UP. You elevate your business to attract a better, wealthier, more sophisticated buyer. One who never blinks at your fees. One who views “premium” as a requirement, not a red flag.
Door #2: You stand still. Hope the termites gnawing at your margins don’t find the foundation.
Door #3: You fall down. You surrender to commoditization. To AI. To overseas pricing. To the death spiral of chasing broke customers.
the good news...
If you’re reading this, Door #1 is still open. ha ha yes yes yes
Door #2 It's okay to take pause or rest momentarily but then get moving again
Door # 3 you fall down.... well get your butt BACK UP!!!
Never Stop!
Keep Opening NEW DOORS,
Gain NEW EXPERIENCES
AND KNOWLEDGE
Unlock NEW OPPORTUNITIES! 🙌🔥🕺