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May 10 (edited) • SellingOnline.com
Copywriting! WOAH on this experiment-Great Copy is NO JOKE!
Listened to Michael Masterson (Agora Publishing) Audio about 10+ years ago.
He gave us an exercise he teaches to all his SERIOUS COPYWRITERS!
Exercise:
Take a long Copy written piece - Pick a legacy winner - a piece that successfully sold Millions!
Manually with your hand/pen, WRITE IT ON PAPER, all of it
Again, and Again, do another one....COPY it literally on paper!
FEEL it, FEEL what great copy feels like
Wow, I did it, IT WAS HARD TO WRITE
What a "FEEL" experience
Those million dollar copy legacy pieces HOLD SERIOUS WEIGHT!!!
Craziness to feel, the effort in actually copying it
I wanted to quit in the middle - but completed it full through
and he said DO entirely again and again AT LEAST 3 full times.
Am I at the gym, lifting? Who needs a gym when we can COPY great copy ;-)
(compared to ANY other written piece we could find....try any other written piece, thats just
something written but NOT used as a highly successful "selling piece"....
Woah, it is very very easy to copy this with pen and hand - not much weight feeling, just a light
flow across the paper -------------------- it would never be able to sell much of anything - although serves its place as enjoyable reading!!!)
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Copywriting! WOAH on this experiment-Great Copy is NO JOKE!
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