This is CF Value Ladder...
Selling Online is an interesting model because this time it wasn't free BUT if we invited someone it became free, so Russell got us to spread the words... will you try that strategy next time?
Then he went straight for a $10k offer.... do you think this would work for your business?
The traditional Value Ladder is more like:
Free + Shipping
$97
$997
$5k-$20k
Share what you do and what your VL looks like!!! Have you found converting well so far?