Business or Performing?
Most People Aren’t Building a Business.
They’re Performing One.
From the outside:
They’ve got funnels. Offers. Content. Momentum.
But underneath?
→ They’re tired
→ They’re unclear
→ They’re pretending it’s working
The real bottleneck isn’t strategy.
It’s identity misalignment.
They’re chasing growth…
Built on confusion.
They sound smart.
But deep down, they’re still guessing.
If you’ve ever felt like:
– You’ve outgrown your niche
– You’re selling something you don’t want to scale
– You’re sounding clear online but still foggy inside...
You’re not alone.
And it’s not burnout — it’s misalignment.
Would love to hear how others here are navigating this.
What helped you realign direction without burning it all down?
Let’s have a real conversation. No fluff.
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Business or Performing?
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