Nov '24 • SellingOnline.com
5 copywriting frameworks that will save you dozens of painful hours
The world’s most valuable skill is COPYWRITING.
But overwhelm and the fear of sounding “SALESY” keep people from ever learning how to do it.
Here are 5 copywriting frameworks that will save you dozens of painful hours trying to figure it out yourself:
1️⃣ AIDA Framework
This completely changed the way I thought about writing persuasive content.
→ ATTENTION: Start with a powerful hook or headline.
→ INTEREST: Highlight a pain point they deeply resonate with.
→ DESIRE: Make them feel the transformation they’ll experience.
→ ACTION: End with a clear, compelling call to action.
2️⃣ PAS Framework
Hang this up in your room somewhere—and stare at it every day.
→ PROBLEM: Identify the problem your audience is facing.
→ AGITATION: Make them feel why the problem needs solving now.
→ SOLUTION: Present your offer as the hero that resolves the issue.
This framework alone can turn a “MEH” post into a “Where can I sign up?” reaction.
3️⃣ The HERO’S JOURNEY Framework
I consider this the Bible of storytelling in copywriting.
→ The HERO: Position your audience as the hero of the story.
→ The GUIDE: Present yourself as the mentor that helps them succeed.
→ The TRANSFORMATION: Show how they go from “struggle” to “success” with your help.
4️⃣ FAB Framework
Struggling with making your product sound irresistible?
→ FEATURE: What does your product/service have?
→ ADVANTAGE: How does it stand out from alternatives?
→ BENEFIT: Why should your audience care?
(Hint: Always focus on what’s in it for them.)
5️⃣ 4Cs of Copywriting Framework
Finally, this is how you achieve clarity and persuasion in every piece you write:
→ CLEAR: Write like you’re explaining it to a 10-year-old.
→ CONCISE: Say more with fewer words.
→ COMPELLING: Speak directly to desires, fears, or goals.
→ CREDIBLE: Back your claims with social proof, data, or relatable anecdotes.
Master these frameworks, and you’ll go from “I don’t know where to start” to “How did I ever write without this?”
Start with one today. Which one speaks to you most? 👇
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5 copywriting frameworks that will save you dozens of painful hours
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