Apr 16 • MarketingSecrets.com
3 lines that either kill or close your funnel (and how to fix them)
You can spend hours tweaking your funnel design……but if these 3 lines don’t hit, your conversions won’t either.
Let’s break them down:
1. Your Headline
This is your scroll-stopper.
It should hook attention by calling out a specific pain or desire.
❌ “Unlock your potential and live your dream life.”→ Vague. Could apply to literally anyone.
✅ “Struggling to get leads — even though you're posting daily?”→ Relatable pain + specific situation.
Tip:Use this formula:
[Pain/Problem] + [Trigger/Situation]
e.g. “Can’t sell in the DMs — no matter how many Reels you post?”
2. Your Subheadline
This line builds belief in your solution.
It should introduce:
→ your unique mechanism,
→ or the outcome they’ll get (in clear terms).
❌ “Join my coaching program for high-achievers.”→ Sounds generic and self-focused.
✅ “Apply my 3-part Copy Clarity Method to turn lurkers into paying clients.”→ Introduces a method + a result.
Tip:
Use:“Here’s how you’ll get [Result] — without [Common Pain]”
e.g. “Book calls without cold DMs — using my 4-email Funnel Fix Formula.”
3. Your CTA Button
This is the finish line — but most treat it like a throwaway.
❌ “Submit” / “Click Here” / “Learn More”→ Bland. No emotion, no benefit.
✅ “Yes — I want better leads with less content”→ Continues the conversation. Makes it about them.
Tip:
Start CTA buttons with:
- “Yes — I want…”
- “Show me how to…”
- “Get [desirable result] now”
Make it sound like something they’d actually say out loud.
If you just fix these 3 lines?
Your funnel instantly becomes 10x clearer — and more clickable.
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3 lines that either kill or close your funnel (and how to fix them)
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