- Software is all about retention and activation.
That includes a skool community, I’m sure Horomozi would agree.
How to give someone a quick win that is predictable and how to retain customers longer.
The focus of any SaaS-building entrepreneur should not be the SaaS, but the customer.
This is my major takeaway: Focusing on the experience and communication in the first 48h after purchase.
2. What do the most successful people do - who are they and how do I reverse engineer that?
It is not that it is unscalable, it is about what I need to do to scale it. What would it take?
3. Data collection: collect the data all the way through,
Announcing it beforehand to new people joining.
Then show the data.
4. Reminders and follow up:
Making it as easy as possible; to make it easier and faster for the client.
I keep less supply than I have demand - the artist arc
5. Customer success, NPS scores and customer satisfaction tracking militantly.
Quality and quantity are paired metrics
Speed and quality are also paired
6. 50-100 hooks in the first batch
What he thinks will be interesting and content in the market
Most viral content for my seminars: the first 3 secs: visual and verbal hook
Props for visual examples so that people can understand it
7. Testimonials:
Ask them what life was like before
Focus on the moments: what was the worst moment of that?
What was the thing that caused you to make the decision?
Why now, why us?
What is life like now, what have been the best moments since?
CTA at the end: showing them what the inside of the community looks like
Show them what the next page looks like - exactly as it was in the ad
8. Negotiation strategy: how do I make everybody and all parties happy
9. First step: question all requirements
Elon: if we didn't add anything back then that means we didn't delete enough
Fast, easy, risk free and consistent
Onboarding process:
What must occur
What is required for that to occur
Delete everything else
Cut as far as we can
Add back in what is required
Optimize our process for them to hit these things through ease, risk and speed
Automate
With equity deals it is all about what is already there and what is the risk
- P.S.: Points 11-13 of the addression to the “100”:
- Write down every reason why you need to stick with it. Put it in front of you, remember it.
- Business is shockingly simple, but surprisingly hard. The hard comes in the form of consistency. The moment you don't want to do it or just skip one day is the moment you realize what hard feels like.
- Just win. The hardship will be forgotten.