1. Software is all about retention and activation. 2. That includes a skool community, I’m sure Horomozi would agree. How to give someone a quick win that is predictable and how to retain customers longer. The focus of any SaaS-building entrepreneur should not be the SaaS, but the customer. This is my major takeaway: Focusing on the experience and communication in the first 48h after purchase. 2. What do the most successful people do - who are they and how do I reverse engineer that? It is not that it is unscalable, it is about what I need to do to scale it. What would it take? 3. Data collection: collect the data all the way through, Announcing it beforehand to new people joining. Then show the data. 4. Reminders and follow up: Making it as easy as possible; to make it easier and faster for the client. I keep less supply than I have demand - the artist arc 5. Customer success, NPS scores and customer satisfaction tracking militantly. Quality and quantity are paired metrics Speed and quality are also paired 6. 50-100 hooks in the first batch What he thinks will be interesting and content in the market Most viral content for my seminars: the first 3 secs: visual and verbal hook Props for visual examples so that people can understand it 7. Testimonials: Ask them what life was like before Focus on the moments: what was the worst moment of that? What was the thing that caused you to make the decision? Why now, why us? What is life like now, what have been the best moments since? CTA at the end: showing them what the inside of the community looks like Show them what the next page looks like - exactly as it was in the ad 8. Negotiation strategy: how do I make everybody and all parties happy 9. First step: question all requirements Elon: if we didn't add anything back then that means we didn't delete enough Fast, easy, risk free and consistent Onboarding process: What must occur What is required for that to occur Delete everything else Cut as far as we can

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