Dec '24 • 💬 General discussion
Why Your Google Ads CPA Increases When You Raise Budget (Even With tCPA Bidding)
Hey PPC Gang,
I just released a video breaking down why CPA rises when you increase budget even if you are using tCPA or tROAS bidding.
I've been asked this question a lot and it gets into voodoo land of machine learning and algos so I wanted to do an explanation with visuals.
Bear with me as I experiment with drawing on an iPad for some of these videos...I'm not an artist 😂
Hope you get some value.
To Growing Your Google Ads!
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Why Your Google Ads CPA Increases When You Raise Budget (Even With tCPA Bidding)
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