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4 contributions to PPC Launchpad
Switching of Bid Strategy
I was running a PMax campaign and it did well over the time but now, it is not performing and I am facing high diminishing returns. So, I have heard from an expert if I just remove the conversion goal and change my Maximize Conversion Value stategy to manual cpc I can get some extra ordinary results. What is your thoughts on this...
1 like • Sep '24
Why not change to the tROAS. I suppose you can't change to the manual cpc, which is not available for the pmax campaign.
shared budget on pmax
I wonder what kind of situation that's suitable to use the shared budget strategy.
pmax listing group
I have over 1000 skus. Should I segment them separately with item id or just make it a total listing group? What's the pros and cons of them? Running a campaign with one listing group or with several ones is better or not for getting good performance?
0 likes • Jun '24
@Germanos Papadopoulos But the limit of each asset group is up to 1,000 sku. What if the number of top/mid performing products is over 1,000?
Pmax Question
Google limits the number of each listing group to 1,000 ids. I wonder how many ids should be added to a new campaign in order to make it work well. We have totally 30,000 item ids in GMC. But only 20% of them have cost. Considering about the limit budge of $300 each day, how can I distribute my budge to each campaign, while at the same time can make goog use of our products?
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Jennifer Lee
1
2points to level up
@jennifer-lee-9827
Hi, everyone.

Active 530d ago
Joined Jun 17, 2024
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