Should I Turn Off Ads at Night or Use Bid Adjustments?
I’m debating whether to completely pause my ads from 12 AM to 6 AM or just lower bids. When I set bid adjustments to -90%, I still get impressions but no clicks, which decreases my CTR.
Would it be better to turn them off entirely, or is there a benefit to keeping them running at a lower bid?
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6 comments
Arie Simonian
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Should I Turn Off Ads at Night or Use Bid Adjustments?
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