Session Up, Engagement Down - Paid Search
Reviewing my paid search channels, I am noticing that my sessions are up 23%, but engaged sessions are down 46%. Does this mean I am sending irrelevant traffic to the site and they are not interested in our products?
Any recommendations in how to increase our engagement?
I have reviewed audience and have testing a lot of different marketing tactics (demand gen, ctv).
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4 comments
Denise Smith
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Session Up, Engagement Down - Paid Search
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