Reviewing my paid search channels, I am noticing that my sessions are up 23%, but engaged sessions are down 46%. Does this mean I am sending irrelevant traffic to the site and they are not interested in our products? Any recommendations in how to increase our engagement? I have reviewed audience and have testing a lot of different marketing tactics (demand gen, ctv).

I am reviewing my channel performance data for Pmax campaigns and have very low to no traffic for channels like Discover, Display, Gmail, Maps and Youtube. Does this indicate that i should be running only Shopping and Branded/Non-Branded campaigns instead and stop wasting time in auctions in other channels? Also, I wish they would break out search a bit more and separate out shopping. My engaged sessions have been declining, and I am assuming it is due to Pmax, but can't tell as metrics in GA4 are not apples to apples in Google Ads,

Just curious is anyone in the ecommerce world noticed a significant decrease in conversions and lower ROAS during this time. Trying to find research/case studies to share with my manager and prove that this might be a reason why we had lower sales during this week!

Is anyone running pmax and search together? For our Pmax, the leads are horrible and for our search campaigns (mostly non-branded), we are getting no traffic. Thoughts? Should I test running search only and pause Pmax and see results? Pmax seems to be mostly "other", which includes search. Search CPA is so much higher, so I want to make Pmax work, but the tracking when the leads there is a lot of irrelevant conversions. I have asked our web dev team to test out Austin's idea of tracking better (stand alone page), but we really don't have it in the budget right now!

I have a client running a campaign with separate ad groups for different services. One ad group contains 2 phrase match keywords. The CTR is around 4%, the conversion rate is 12%, the monthly budget is €1000, and the CPA is approximately €65. The bidding strategy is set to maximize conversions. Would it be smart to add broad match keywords to optimize the campaign? Or should I take another approach?