Jun '24 • 💬 General discussion
Pmax - Top, Mid & Zombies - Not reaching ROAS goals
What is the next step if my campaigns are not reaching the ROAS goals? I started with Feed only, then added in assets and I am still not seeing ROAS goals that I need to.
Do I start to break out PMAX campaigns by category?
We are an ecommerce with 10k skus with 20 categories. I am also running Google Shopping (catch all), which is doing okay, better than PMAx.
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Pmax - Top, Mid & Zombies - Not reaching ROAS goals
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