Pmax Structure · PPC Launchpad

Pmax Structure

Hey

I have a few questions and would be really grateful if you could answer them.

Here’s my situation: I've been running a Feed Only PMax campaign for a month with just one asset group that included all products (250 SKUs for Apple Watch bands). Now, I want to split the campaign between Bestsellers and Low/Mid Sellers. Should I create a new campaign for each, Bestsellers and Low/Mid, or should I just create a new campaign for Low/Mid and remove the Low/Mid products from the ongoing campaign, leaving only the Bestsellers?

Since my products are made from various materials such as metal, leather, silicone, and nylon, I'm wondering whether I should split them into different asset groups. If yes, what should I do with the asset group that has already been running – should I keep it running until the new asset groups have gathered enough data, or would you suggest that I keep all products in one asset group?

Additionally, with the 250 SKUs, there are various product variations, for example:

Product A has 5 colors = 5 different SKUs.

Would you treat each color variation as a separate product, or would you treat the different variations as one product? If Product A is split into 5 variants and 3 are bestsellers while the other 2 colors are low sellers, should I still include the low sellers in the bestseller campaign because the product overall sells well?

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