NEW Google Ads Update (This Changes Performance Max)

Hey PPC Gang,

Google is at it again...always changing things up.

Google has quietly made a change to how Performance Max and Standard Shopping campaigns interact.

Key Changes:

PMax campaigns will no longer automatically take priority over Standard Shopping campaigns
Both campaign types will now compete based on ad rank (primarily determined by bid)
Products that appear in both campaign types will be shown based on which has the higher bid

In this video I give you an overview of the change, my thoughts, and what you should be looking out and changing your accounts.

Hope you get some value from this!

3 comments