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PPC Launchpad

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Shopping campaign not spending @max clicks uncapped
We recently launched our latest collection and are running standard shopping ads for it. GMC shows no errors, billing is in order, but we're still seeing very few impressions—mostly from brand searches—despite a $100/day budget with uncapped max clicks. Any idea why this might be happening? The account has over 1.5k conversions.
campaign structure for women's clothing store
What campaign structure would you recommend for a women’s clothing store? Currently, we only have a Performance Max (PMAX) campaign running, featuring our top 20 SKUs. This campaign drives 90 conversions per month at an average ROAS of 2.5, with a daily budget of €150 (which we can triple if necessary). The average order value (AOV) is €117. However, nearly all traffic comes from users actively searching for our brand, which isn't ideal, but we're keeping it due to the consistent sales. We’re considering launching a new shopping campaign, targeting 20 countries, featuring all 90 SKUs from our new collection, segmented by category. The goal is to gather more data. Over time, we plan to create dedicated campaigns for individual categories, focusing on key regions like the US, UK, Canada, and Australia. What do you think of this approach? Would you suggest any changes?
0 likes • Oct '24
@Enoch B Thank you for your reply, for the time being we want to take it slow step by step. Starting with 4 campaigns at once and especially with PMAX campaigns that require at least 100 per day is a bit much. We would like to start with shopping campaigns , what strategy would you suggest?
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Philip Kouts
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@philip-kouts-9630
god tier ads

Active 185d ago
Joined Sep 17, 2024
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