Issues with Asset Extensions

Hello Austin

I have persistent issues with asset extensions (sitelinks, callouts, promotions & prices assets) not being applied at the ad group level in one of my Google Search Campaigns. Despite multiple attempts to set ad group-specific assets, these assets either do not appear or are only available at the campaign level, leading to all extensions showing for every single ad group.

Issue Details:

Extensions are created and assigned at the ad group level, but they either don’t appear in the ads or cannot be selected.

Extensions, when applied at the campaign level, appear across all ad groups, including irrelevant ones (e.g., Dental Implants Sitelinks asset showing in Teeth Whitening ad group!).

Steps Taken:

Tried assigning assets at the ad group level multiple times.
Paused campaign-level extensions to see if ad group assets would show.
Double-checked if asset formats meet Google’s requirements.
Waited for syncing issues to resolve over time.

So, how I can resolve the extension setup to ensure that only relevant assets are shown for each ad group? Additionally, let me know alternative solutions if the ad group-level assignment is not possible for this campaign.

Thank you very much in advance.

3 comments