Issue with Google Ads PMax Campaigns Attracting Bot Traffic and Overspending
I’m currently facing a serious issue with my Performance Max (PMax) feed-only campaigns on Google Ads. Despite working with a highly experienced agency—who has a proven track record of over $100 million in revenue and 5+ ROAS with other clients—our campaigns are suffering from what appears to be bot-dominated traffic.
Symptoms:
- 99% of clicks appear to be from bots: Unrealistic click behavior with no engagement or conversions.
- Extremely low CPCs (e.g., €0.01–€0.03) despite running high-ticket products (luxury segment in Germany).
- Unrealistic impression spikes: Massive impression and click surges often occur within the first few hours after midnight.
- Budget drain: Campaigns frequently overspend their daily budget limit (DSL) within a very short time, with no meaningful traffic or results to show.
Background:
- I sell high-ticket products in Germany and rely on shopping ads for qualified traffic.
- This issue started after my Google Merchant Center (GMC) account was suspended, due to a false flag claiming there were "no products" on the site.
- We contacted Google support, who reviewed the case and confirmed there were no actual violations. Our GMC and products were reinstated.
- To be safe, we switched to a new Google Ads account, which initially performed well for about five days. After that, the same pattern re-emerged—huge traffic spikes, bot-like behavior, overspending, and no real conversions.
What We’ve Tried:
- Switching ad accounts
- Working with a top-tier agency
- Verifying all merchant/product/account setup issues were resolved
- Contacting Google support (no clear answers so far)
Request for Help:
We’re at a loss here. Even with experienced help, everything seems to be technically correct, yet the campaign performance is entirely unrealistic. It behaves like a bot farm is targeting the feed-based campaigns. Is this related to:
- A shadowban or flag on the domain after the temporary GMC suspension?
- A structural issue with the PMax campaign or targeting logic?
- An underlying security or tracking problem?
- A Google-side glitch or system abuse?
Any support or technical insight would be greatly appreciated. This is severely impacting our ability to advertise and scale.