How to improve Ad Rank in Pmax/Shopping

I started digging into ways to increase our Impression share and have already implemented supplimental feeds to test out title changes for products to see if we can increase impressions/share that way.

Now I started digging into Lost IS (Rank) metric to see where we are loosing impression share due to Ad Rank.

Here is my question - how do you improve Ad Rank on a tROAS PMax Feed Only / Shopping?

Only things I can think of is:

Better images for better CTR
Optimizing Titles for Searcher intent and optimizing page content to match
CRO

Any thoughts here?

Thanks in advnace

James

6 comments

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