How to control search terms through ad groups

Hey everybody,

I am managing an ads account with around 1-2 million ad spent per year which has lead to using broadmatch a lot to scale. I have one main campaign with a lot of ad groups within.

Now I got the problem that I have specific ad groups for specific keywords, but due to broad match the search terms are being display often to another ad group which doesn't even have the specific keywords in it.

How do you control that at best? Just exclude them everytime they appear in the wrong ad group? Since you can use negative keyword lists only on a campaign level I can't just use this. Then again I don't think it's worth it to split everything in different campaigns due to losing the amount of data stored within one campaign.

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