How Can I Improve My PMax Campaigns to Increase ROAS?

Hi everyone,

I'm currently struggling to improve the ROAS of my Performance Max (PMax) campaigns. I’ve set a target ROAS for these campaigns, as they tend to spend a lot on broad targeting, which has resulted in a poor ROAS overall.

At the moment, my strategy involves running multiple PMax campaigns, each focused on a different product category. Has anyone had success with this type of approach, or can you recommend any adjustments to make PMax campaigns more efficient? Specifically, I’m interested in any tips to control spend more effectively and drive up the ROAS.

Thanks in advance for your insights!

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