Tips for Before/After photos

Here's what I've figured out about making good before/after photos:

The best before and after photos are as identical as possible, showing only the transformation. When people have to compare other details to see if it's really the same scene it takes away from the potency of the before/after.

At the beginning of a job day, take a photo from a specific spot, make sure you figure out how you'll find that spot again at the end of the day. Keep in mind that forestry mulching work will drastically change the landscape and you might have trouble finding it again. Mark the spot with a stick or something so you can stand in the exact same spot again for the after photo at the end of the day.

Try to choose a scene that will showcase the transformation, ex. brush hiding a building that will be obvious after the work is done, the more chaotic the before photo the more dramatic the after will seem.

When you frame the before photo, take note of some large tree or something else that will remain in the after photo, use this to frame your after photo as close to the before as possible

Make sure you take the photo in landscape mode (phone turned sideways). I tend to also use the widest zoom setting available on my phone, this captures a wider scene.

Having your machine appear to one side of your after photo is a nice touch sometimes, I think it gives a "I did this" vibe. Make sure it's not stealing attention away from the transformation

Combine the before and after photos into one photo. I do this on my phone with Pixlr. It's free and easy enough to use. I choose no borders and no space between the before/after photos. I use the square image format because it has space for 2 landscape photos, before on top, after on bottom.

Do this on EVERY JOB. Post the before/after to IG/FB at the end of EVERY DAY. I also shoot some before/during/after video to post a reel of each job as well. EVERY. DAMN. JOB.

My IG has tons of these, feel free to ask me questions if they come up.

Here's just one example.

https://www.instagram.com/p/DRQWZ8_jyRy/

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