Facebook Ads just launched!

I just launched my first real FB ad campaing. Prior to today I had only boosted posts before. The campaign is based on what I learned from watching the OWNROPS Facebook Flywheel video.

Here's one of the 3 ads I'm running now:

https://fb.me/adspreview/facebook/1Sv23uk6k80LcL3

Fill out the Instant Form if you have a second, you'll be helping me test the backend :-)

Additional things I learned in the process of making these ads and getting the campaign going:

There are far too many ad formats on FB/IG, some with very different effects on your ad video
If you're only going to use one video resolution make it 1440x1800 as that will work with all of the FB/IG ad formats
Text placement in your video matters a lot. Some of the formats cover up lower and upper parts of your video and you don't want it to interfere with your video text.
I need a somewhat nicer microphone for recording voiceovers, my phone did not do a very nice job and I spent tons of time trying to make it sound better.
Test your sound out on a desktop but also on a phone, different speakers can have very different sound qualities
You can easily send your incoming leads into a Google Sheet, I find this very useful since I use Sheets as the basis for my customer tracking.
There is no built-in notification system for incoming leads from the Instant Forms! I kinda found this shocking. It's meant to plug into a CRM of some sort. I still need to sort out what I want to do about this. (Yes I know, zapier/jobber/copilot/etc) :)