4 Ways To Advertise

Austin Gray

16h • 💬 Discussion

4 Ways To Advertise

Most of us are in “slow season” right now (or just coming out)

Machines have been parked. Phone’s quiet.

A lot of guys use that as an excuse to do nothing

for those of you who want to do something about it, check this out!

there are only 4 Ways To Advertise

Literally. Every lead you will ever get comes from one of these four buckets.

there are 2 types of people:

• People who already know you (warm)

• Total strangers (cold)

Two ways to talk to them:

• 1:1 (private)

• 1:many (public)

That gives you the “core four”:

Let's start with the 2 ways to reach your WARM audience

1:1 (Private) aka WARM OUTREACH:

Text / call every past customer, GC, realtor, excavator, and buddy who’s sent you work in the past:

Script is simple:

“Hey __, it’s __. I’ve got a couple March/April openings for mulching / clearing. Any projects you want me to look at or quote ahead of time?” Goal: 20–50 real conversations this week, not 2 half‑hearted texts.\\

1 to Many (Warm) aka POSTING CONTENT:

You’ve already got followers, friends, and people creeping on your profile.

Show them you’re alive.

• Post before/after pics of your best jobs

• Write 3–5 “what to expect with forestry mulching” posts

• Do a simple selfie video walking a job and explaining what you’d change

Hit Facebook profile, Google Business page, local groups, email list.

Goal? 1 useful post each day (don't overthink it - you don't need an editor)

Now, let's cover the COLD audience

1:1 (COLD) – aka COLD OUTREACH

Builders, developers, realtors, property managers, HOA boards.

Most of them don’t have “their mulching guy” yet.

Make a hit list of 50–100 and reach out:

“Got a mulcher & crew. We handle ___ area. If you ever need overgrown lots / fence lines cleaned up, happy to be your first quote.”Your slow season is when they actually have time to talk vendors.

hit the builders and GCs for land clearing jobs

hit the real estate agents for the forestry mulching and property improvement jobs

1 to many (COLD) – PAID ADS

This is Facebook / Instagram

One simple ad:

• Hook: catch their attention in the first three seconds by calling out their pain

"hey (insert county) landowners, does your property look like this?"

• Show Proof: quick transition to your your "after" photo/video

• Offer: “Get priority scheduling before our phone rings off the chain during busy season"

Call To Action: tell them exactly what you want them to do aka

Call xyz phone number

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