If you’re trying to get recruited and your social media is private, empty, or just food pics — you’re losing.
Coaches WILL check your profile. It’s part of the recruiting process now. Not because they want to be creepy — because they want to see who you are off the field.
Here’s what to post (you don’t have to be an influencer):
Game footage
Saves, goals, tackles, hustle plays. Doesn’t need to be edited. Phone footage from a parent in the stands works.
Training clips
Drills. Reps. Lifts. Sprints. Coaches want to see you working when nobody’s watching.
Personality
Hanging with teammates. Pre-game music. Post-win celebrations. Your dog. Your dinner. The stuff that makes you a HUMAN, not just a player.
Wins AND losses
The kid who only posts highlights looks fragile. The kid who posts a tough loss + what they learned from it? That kid is dangerous. Coaches notice.
What NOT to post:
• Drinking, partying, doing dumb stuff (yes, even if you’re 18, yes, even if it’s “just a joke”)
• Negative posts about coaches, teammates, refs, losses
• Anything you wouldn’t want a college coach to screenshot
Your social media is now part of your highlight reel. Treat it like it.
Post weekly minimum. Be findable. Be searchable. Make it easy for coaches to learn who you are before they ever talk to you.
— Coach Owen