In her words miss ma'am says: "Just used the Level 2 Orientation Tool — my focus this month is: Weekly SEO blog + YouTube that feeds my email. I’m saying no to: launches, cold pitching, and random visibility stuff." and while I WANT and KNOW I should do this and it's a goal of mine for 2026... I think I'm nervous to give social a backseat in my marketing strategy. I've leaned on it for so long, that it feels weird to maybe not? (ps I have never cold pitched, I'm not sure why that came up 😂) Aside from that, I am struggling with where to start and how to create a rhythm. BUT I just had Chat help me with a strategy so here goes nothin! Cheer me on?? 😬

Just used the Level 2 Orientation Tool — my focus this month is: Interview-style collaborations to grow my email list. I’m saying no to: over-posting on Facebook and trying to do everything at once.

Just used the Level 2 Orientation Tool — my focus this month is Collaborations through practical guest teaching. I’m saying no to new platforms and extra marketing while I steward my website, systems, and prepare for a March price increase.

Now that I’m level 2 and can share an insight, let me tell you a story about an entrepreneur named Olivia (not a real name). She built a successful online business teaching women how to take their time into their hands. She started with one simple planner and time management courses, and grew into a really big personal brand, working with experts in multiple fields, publishing their books, courses and changing lives. She was very successful, but her strength became her weakness. See, she built her business on her energy, her face, her ideas - and people loved her for it. She hosted famous live sessions on social media, closed webinars bursting with knowledge and energy, and sold out her products constantly. The problem started… well, when the problems started. You know the saying - it never rains, it pours. Olivia had some major curveballs thrown her way - sure, some of them were boomerangs, but some of them came just out of nowhere. Hard. She suffered from depression. She no longer had the energy to show up on Instagram and Facebook every day. She no longer danced during her live sessions. Her team tried to pick up the socials, but it just wasn’t the same. The sales shriveled. It was just adding fuel to Olivia’s anxiety fire. And here comes one of my biggest regrets - as a contractor, I saw the warning signs. I saw the launch heavy sales model, I saw the social media heavy communication of (who I thought to be) an invincible businesswoman. I saw the data for (non-existent) evergreen funnels. At the time, I just had some anxiety about her putting all the eggs in one social media basket she didn’t even own. We all agreed it’s time to build funnels that don’t require Olivia’s constant time and energy, but there was always another launch to plan and prepare - and if it flopped, it meant business trouble, so prepare we did. Until the sales grew slower and slower, and the pouring rain turned into waves bigger and bigger, culminating in a tsunami wiping the whole business off the face of the earth.

Just used the Level 2 Orientation Tool — my focus this month is finishing and closing loops (bundle emails + summit presentation). I’m saying no to starting SEO or new visibility projects until these are done.