I expect that most of us know that Musician's Friend is owned by Guitar Center. If you didn't know that, you're welcome.
Musician's Friend is getting a serious makeover. Guitar Center is "relaunching it as the go-to online discount outlet for killer deals on premium gear."
Says Gabe Dalporto, CEO of Guitar Center: "Premium gear gets discounted somewhere -- overstock, open-box, discontinued models. Today, it's scattered across marketplaces and clearance racks. Musician's Friend pulls it into one place, sourced directly from the brands, at prices that reflect what an outlet should be."
Perhaps I need to revise the "How to Find Undervalued Guitars" book I'm writing. < Puts check out Musician's Friend on the TODO list >