I went on a brand trip.. as a UGC creator!! (not an influencer.)
I’m still kind of in shock, lol. I just spent 3 days in Berlin and everything was covered. Flight. Hotel. Food. Activities. Events. I was running around the city with my camera, meeting creators, shooting content, and low‑key thinking… wait, this is my life? And the wildest part? This wasn’t an influencer trip. I was there purely as a UGC creator. People still think you need 100K followers to live the “creator lifestyle.” You don’t. Brands pay UGC creators to make content for their channels, not ours. Also… next week I’m headed to Paris for my second brand trip. Also paid. I’m screaming!!!! The way i got these brandtrips is by getting in good with Marketing agencies. once you overdeliver and your one of the top creators, they start inviting you to events and yes, even BRANDTRIPS:) But let's rewind four years. I was exactly where some of you are: - My first UGC videos were rough (like… R O U G H). - I charged €30–€50 per video for about a year. - I treated it like a side hustle and honestly didn’t see the bigger picture yet. After about 1.5–2 years, it finally felt like everything I’d been doing started to compound. - My edits got cleaner and faster. - I learned how to make videos that actually convert. - I landed retainer clients. - I took my portfolio seriously. - I met the right people by showing up and showing my work not by waiting. Not saying that to flex!! just to show what’s possible if you keep stacking small improvements and keep going, even when you’re doing free work or charging way less than you want to. I’ve been there. If you want my exact structure, I put it in the classroom as the UGC Strategy Guide: a 10‑week, step‑by‑step plan with homework, pitching, pricing, outreach, portfolio, mindset. You don’t need to buy ANYTHING to start! there’s plenty of free info on TikTok and YouTube. The guide just puts everything in one place so you can move faster. I didn’t have a course when I started:) This is possible for normal people. Start messy. Keep going. and maybe i'll see you in Paris next time. ✈️