23h • 💬 | General discussion
My current UGC rates (and where I’m heading in 2026)
I just shared a TikTok where I openly talk about what I charge as a UGC creator based in Europe.
Not as a rulebook, just so you can see real numbers.
I know a lot of people are curious about pricing, so I wanted to put this out there in one place.
My current rates:
Starting rate
– €350 for 1 UGC video
– includes 30 days of usage rights
Add-ons
– extra hook or CTA: €50
– usage rights: €50 per extra 30 day
– Spark Ads / whitelisting: €100 per month
Raw footage
– added to a UGC video: +50% of my base rate
– raw footage only (no UGC video): €200 starting rate
These rates can vary per brand depending on the scope, deliverables, and workload.
I’m always open to adjusting, as long as it still makes sense and I’m not undercharging myself.
I’m sharing this mainly so you can see what I charge right now.
Not to say this is the price, just my price.
Looking ahead: In 2026, my rates will most likely go up.
Especially:
– monthly usage rights
– Spark Ads / whitelisting
– and potentially my starting rate (maybe closer to €500)
The European UGC market is still growing, not at the same speed as the US, but it is moving.
I’m paying attention to the market, demand, and the kind of work brands are asking for, and I’ll adjust accordingly.
I’ll link the TikTok below if you want to hear me explain it in more detail 🤍
Use this as context, reference, or just curiosity whatever helps you.
Where are you currently at with your UGC pricing?
I know my rates and I stand on business 💼
I’m undercharging and I know it 🫠
I have rates… but I negotiate a lot 🤝
Rates? Still figuring that part out 🧠
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My current UGC rates (and where I’m heading in 2026)
skool.com/nyomis-free-ugc-community-4758
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