My Million Dollar Message: I help PLACE Operators earn an additional 5+ closings in 180 days so they can dominate their market and scale their teams with confidence without wasting time and energy trying to run inconsistent marketing on their own.
My biggest takeaway is that clarity and exclusivity make the message more powerful — the more narrowly I define who I serve and what guaranteed result they get, the easier it is to communicate value.
My biggest concern/challenge is simplifying the message so it’s punchy and memorable, without
losing the unique elements that make the offer exclusive and different (e.g., market lock, DFY execution, guarantee).