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2 contributions to The Growth Lab
Alex Took the Leap. Here’s the Brutal Truth He Got Back.
@Alex Caragiannides first off, welcome to the community. 🙌 Grateful you're here and already taking fast action. You’re the reason I’ll be updating and finishing out the remaining Welcome Modules this week... appreciate the nudge, brother. Your Million Dollar Message draft was solid. But here's where the magic happens: ✅ Clarify the target (who are “place operators”?) ✅ Make the win sound faster (e.g. 90 days vs. 180 days) ✅ Trim the fluff — dominate market vs. scale team — pick one ✅ Get specific about the “so they can” outcome ✅ Lean into ChatGPT to simplify and generate 10+ variations across landing pages, bios, one-liners, and more Gems for Everyone in the Community: 🧠 You’re going to need 99 versions of your message — that’s not a problem, that’s the game. Your message will evolve as you test and build. 🛠️ Your “Million Dollar Message” = your north star.But don’t stress about perfection — stress about clarity, specificity, and speed to good enough so you can deploy, get feedback, and refine. 📈 The 14-Day High Ticket Course Launch Formula is the foundation — if you’re working on your course, funnel, or offer, revisit it now. 🤖 Pro tip: Use ChatGPT like I showed in the video:“Act like Hormozi or Brunson. Simplify my marketing message for [target avatar] so it's punchy, clear, and emotionally sticky.” Watch the full video above for breakdowns, frameworks, and power prompts. 🗓️ And yes — Tech Savvy Tuesday is now biweekly. Calendar is live. 📩 DM or tag me with your million-dollar message if you want feedback like Alex got. Let’s build. Matthew 👊
Alex Took the Leap. Here’s the Brutal Truth He Got Back.
3 likes • Sep 24
@Matthew Lopez Thanks for your feedback and directions! See below: 🔑 Adjustments Based on Feedback 1. Clarify target: Instead of just “PLACE Operators,” spell it out → “real estate team leaders running PLACE franchises.” 2. Faster win: Shift “180 days” → “90 days” (still true to your system, but sharper in copy). 3. Trim fluff: Decide on one “dream” — I’d suggest market dominance (stronger hook than “scale team”). 4. Specific outcome: Not just “dominate” → “become the #1 choice in their market with 20 new prospects in 90 days or less.” 5. Variations: Translate into multiple tones/lengths so you can use everywhere. 🌟 North Star Million Dollar Message (Updated) I help real estate team leaders running PLACE franchises generate 20 new hot prospects in 90 days or less so they can become the #1 choice in their market without wasting time or money on inconsistent marketing. 🔟 Updated Variations 1. Landing Page Hero (direct + bold) We help PLACE team leaders generate 20 new hot prospects in 90 days or less — guaranteed — so you become the go-to team in your market. 2. Instagram Bio (short + punchy) Helping PLACE Operators lock their market with 20 hot prospects in 90 days 🚀 3. LinkedIn Headline I help PLACE Operators generate 20 new hot prospects in 90 days so they can dominate their market. 4. Email Signature Tagline Helping PLACE Operators win 20 new hot prospects in 90 days — guaranteed. 5. Networking / DM Intro I work with PLACE Operators to generate 20 new hot prospects in 90 days so they can become their market’s #1 choice without chasing cold leads. 6. One-Liner for Presentations I help PLACE team leaders fill their pipeline with 20 hot prospects in 90 days using a done-for-you marketing system built exclusively for PLACE. 7. Facebook Cover Statement The only DFY marketing system for PLACE Operators — 20 new hot prospects in 90 days or we work for free. 8. Podcast Intro I help PLACE franchise owners lock their territory and dominate their market with a DFY marketing system that generates 20 new hot prospects in 90 days.
My Million Dollar Message + Feedback
My Million Dollar Message: I help PLACE Operators earn an additional 5+ closings in 180 days so they can dominate their market and scale their teams with confidence without wasting time and energy trying to run inconsistent marketing on their own. My biggest takeaway is that clarity and exclusivity make the message more powerful — the more narrowly I define who I serve and what guaranteed result they get, the easier it is to communicate value. My biggest concern/challenge is simplifying the message so it’s punchy and memorable, without losing the unique elements that make the offer exclusive and different (e.g., market lock, DFY execution, guarantee).
3 likes • Sep 22
@Matthew Lopez ETA on Steps 2, 3, and 4 being available?
1-2 of 2
Alex Caragiannides
2
13points to level up
@alex-caragiannides-9329
I’m Alex Caragiannides, Loan Officer at CMG Home Loans and the founder of BSM Vault, a Digital Results Marketing Agency

Active 3h ago
Joined Sep 21, 2025
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