📘 DAY 4 – Build Your Brand Identity (Drop Your Homework Here)
Day 4 is LIVE. Catch the replay HERE
🎯 Goal of Day 4
Turn your idea into a simple, clear brand that looks and feels like something people want to join.
By the end of Day 4, you’ll have:
  • A clear brand identity style
  • Your core colors
  • Your fonts
  • Your voice and tone
  • Your logo direction
  • A short brand story you can reuse everywhere
This becomes the “face” of your Skool community:
  • Your banner
  • Your 9-step roadmap graphic
  • Your thumbnails and slides
  • Your posts and promos
No more random Canva chaos.
After today your brand actually looks like it was done on purpose.
🧠 How Day 4 Works
1️⃣ Watch the Day 4 replay in the classroom.
2️⃣ Open the Skool Launch Coach Bot.
3️⃣ Type: Start Day 4.
4️⃣ Answer each question in your own words (one at a time):
  • What overall style fits your brand? (mentor, guide, challenger, etc.)
  • What 2 main colors best match your brand?
  • What font style fits you? (strong, clean, rounded, etc.)
  • How do you want your voice to sound?
  • What style of logo fits best? (text based, icon + text, badge, etc.)
  • Why did you create this brand and who is it for?
5️⃣ Then tell the bot: “Finish my brand kit.”Let the bot turn this into:
  • A simple brand kit (colors, fonts, voice)
  • Logo concepts and directions
  • Banner and thumbnail ideas
  • A short brand story you can paste everywhere
Imperfect is fine. Clean and clear beats fancy every time.
✅ DAY 4 HOMEWORK (POST IT BELOW AS A COMMENT)
Once you finish Day 4 in the bot, come back to THIS post and copy/paste:
1️⃣ Brand Name + Identity Style
Example:
“Brand Name: ________Brand Style: Mentor / Guide / Challenger / etc.”
2️⃣ Your Color Palette
List your 2 primary colors and any supporting colors.
Example:
  • Primary: Navy blue, Gold
  • Support: White, Slate gray
3️⃣ Your FontsOne for headlines, one for body text.Example:
  • Headline font: ________
  • Body font: ________
4️⃣ Your Voice and Tone
1–3 lines that describe how you sound.
Example:
“Direct and supportive. Calm but confident. Clear, step by step, no fluff.”
5️⃣ Your Logo Direction
How you want your logo to look.
Example:
“Badge style with shield + checkmark, text to the right.
”or“
Simple text-based logo with strong bold font.”
6️⃣ Your Brand Story (Short Paragraph)
Paste the one-paragraph brand story the bot wrote for you (or your version of it).
4️⃣ Optional (but powerful):
Drop one banner or thumbnail idea you’re excited to create first
(example: “9-Step Roadmap for Dads Stuck at 80 Percent Progress” style graphic).
⚠️ Important
Don’t get stuck trying to be a designer. You can tweak fonts, colors, logos, and visuals later.
Today’s win = you have a simple brand identity you can plug into:
  • Your Skool banner
  • Your roadmap graphic
  • Your course thumbnails
  • Your content templates
Post your homework below, tag me if you want eyes on it, and then mark Day 4 as Complete in the classroom.
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Matthew Lopez
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📘 DAY 4 – Build Your Brand Identity (Drop Your Homework Here)
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