Dear US colleagues, I first would like to apologize for the delay to introduce myself in the club as it is now a few weeks I had the chance to be integrated in. My name is Ben. I've been a lawyer at the Paris Bar in France since 2009. I quickly started my own practice, just six months after being sworn in, as I didn't quite fit into the traditional law firm culture and was already feeling a strong aversion to the many unnecessary administrative tasks in the legal profession. I was fortunate to connect with an insurance company specializing in road accidents and serious personal injuries, which allowed me to start my practice quite easily. I also handled criminal law cases, primarily in the area of physical and sexual violence. In 2015, through life's twists and turns, I was introduced to the CEO of a German startup specializing in recovering compensation for airline passengers in case of flight delays, cancellations, or overbooking. He himself was a lawyer and had developed in Germany the mass application of a European regulation providing for a fixed compensation of €250, €400, or €600 depending on the distance of the flight for air passengers. Given the low stakes of those cases, only extensive automation and mass actions could make this activity economically viable. Given the lawyer's monopoly in France for legal representation, I was one of the very first lawyers to introduce this litigation into the French market, with no knowledge of this regulation or the automation tools that did not exist at the time. So I started from scratch, with an Excel spreadsheet and Word, and made every possible mistake, including waiting to have 5,000 cases to realize that Excel and Word were not suitable. I then repurposed a commercial CRM, added a workflow engine, and hired a developer before realizing that I needed to completely overhaul my business. Bankruptcy, back to square one. I was about to leave the profession when I came across a YouTube video by Sam that inspired me to get back up and resume the path of legal automation, even stronger than before. I hadn't realized how important it was to anticipate, scale, structure, automate, and constantly fuel such activity with intelligent marketing.