Authentic wins the race

Anna Stoilova

🔥

4d • General discussion

LinkedIn just dropped an update that changes everything about how the feed works.

Most people won't see it. But if you're building your visibility on LinkedIn, this matters. A lot.

I'll break it down what they 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 say 👇

→ 𝗧𝗵𝗲 𝗯𝗶𝗴 𝘀𝗵𝗶𝗳𝘁? LinkedIn is going all in on authenticity. And punishing everything that isn't.

→ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗯𝗮𝗶𝘁 𝗶𝘀 𝗱𝗼𝗻𝗲 (or so they say) "Comment YES if you agree" type posts? LinkedIn is actively filtering them out now (or so they say, this one I personally find it hard to believe 👀)

→ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗼𝗱𝘀 𝗮𝗿𝗲 𝗱𝗲𝗮𝗱. LinkedIn is targeting automated comments, third party tools, browser extensions.

→ 𝗥𝗲𝗰𝘆𝗰𝗹𝗲𝗱 𝗳𝗹𝘂𝗳𝗳 𝗴𝗲𝘁𝘀 𝗯𝘂𝗿𝗶𝗲𝗱. Generic motivational posts with no real insight? Shown less. LinkedIn wants substance.

→ 𝗩𝗶𝗱𝗲𝗼 𝗰𝗹𝗶𝗰𝗸𝗯𝗮𝗶𝘁 𝗶𝘀 𝗽𝗲𝗻𝗮𝗹𝗶𝘀𝗲𝗱. Posting a random video with unrelated text to drive clicks? They're catching that now too.

So what IS working?

✅ Real perspectives from real people.

✅ Actionable insights from your actual experience.

✅ Genuine conversations in the comments.

Here's why I love this.

This is the best thing that could happen for anyone doing what we're doing here.

Building a real brand. Sharing what you actually know.

Having honest conversations.

Everyone who was gaming the system just lost their edge. The algorithm is literally on your side now.