Happy Monday, Brand Builders! 💫 Are you ready to be seen this week? Are you going to: ✅ Post regularly ✅ Engage regularly ✅ Find an accountability buddy ✅ All of the above ✅ Anything else? Curious to hear, share with us below 👇

At the start of 2026, Linkedin released a new algorithm. It's called 360 Brew. I dug into the technical breakdown and pulled out what actually matters for us. Here's the short version. 1️⃣ 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗻𝗼𝘄. LinkedIn's AI reads your headline, about section, and experience to determine who sees your posts. This isn't metaphorical. The algorithm literally uses your profile text to match you with the right audience. If your profile says "Marketing Professional," you get a generic audience. If it says "I help B2B coaches land clients from LinkedIn," you get coaches and the people who hire them. This is why the Brand Sprint matters so much. Your positioning isn't just for humans reading your profile. It's for the AI deciding who sees your content. 2️⃣ 𝗧𝗼𝗽𝗶𝗰 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀. The algorithm builds a "semantic map" of what you're about. Every post in your niche makes your signal stronger. Every random off-topic post dilutes it. Stick to your lane. It literally pays off now. 3️⃣ 𝗬𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘁𝗿𝗮𝗶𝗻 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺. Where you comment tells LinkedIn where you belong. Five thoughtful comments on posts in your niche daily does more for your visibility than dozens of generic one-liners on viral content. 4️⃣ 𝗡𝗶𝗰𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝗻𝘀 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Broad posts get big numbers. Niche posts get the right people. A post about "productivity" might get 78,729 impressions. A post about your specific expertise might get 787. But those 787 people are potential clients. That's the trade-off. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂: Get your profile right first. It's the single biggest lever you have. Stay consistent on your topic. Don't chase trends. Comment strategically on posts in your niche. Write for the right 787 people, not the wrong 78k+. Questions? Drop them below 👇

We've had an incredible week of new faces joining the community 🔥 Let's give them a warm welcome! 40 new members this week ⚡️ Big welcome to: Suzanna, Uttam, Petar, Marc-E., Sanctity Revived, Marloes, Paul, Bree, Simone, Ivan, Dan, Markus, Robbe, Gauri, Faith, Catherine, Darren, Anne, Mel, Youssef, Carmen, Suzanna, Jessica M., Debbie, Inc, Lukasz, Edwin, Savio, Samuel Bennett, Adrian, Gail, J, Ramasubramanian, David, Kacper, Ali, Goddess, Ken, Helith, Bill, and Claudia. 📍 Start with the 7-Day Brand Sprint 👀 Check AI Branding for the fundamentals of building a brand with AI ⚡️ LinkedIn Classroom (Free + Premium) dropping this week 💫 Premium is still just $9 and will give you access to all Premium courses in perpetuity @Suzanna Kovacs Klein @Uttam Singh @Petar Kashev @Sanctity Revived -Faithworks- @Marloes Nl @Paul Krysinski @Simone Adams @Ivan Gauci @Dan Otieno @Markus Loving @Robbe De Ridder @Gauri Anand @Faith Mickley @Catherine Sherlock @Darren Busby @Anne Jirikovsa @Mel C @Youssef El Helou @Suzanna Graczer @Jessica M. Bell @Debbie Carter @Inc Niraja @Lukasz Sibiga

A new week is starting soon ⏰ If you can have ONE good thing to happen to your business next week, what would it be?! 👇👇👇👇👇 P.S. I hope that your last weekend's wishes became true!

How are you currently trying to get clients online? 1️⃣ Posting on LinkedIn 2️⃣ Cold outreach / DMs 3️⃣ Referrals and word of mouth 4️⃣ Not doing anything consistently right now 5️⃣ Other (tell me below) Drop the number (or numbers) that fit. Super curious what's working for people right now. Your answers will shape what I build next 🔥