Personal Brand 👤 vs Company Brand 🏢
Unpopular Opinion: You don’t need a personal brand (yet). ❌ Wait, did I just say this, despite setting up the community for building a personal brand?! Yes. And here's why: We had a great observation from @Yasi B who shared with us: "I just don't have the feeling that this company should be all about me" 💬 It's OK to not want to be influencer right now. It's OK to not make everything about yourself. It's OK to focus on your company. Here is the truth: Your brand should mirror your brilliance. If your brilliance is currently poured into a product, a service, or a startup—brand that first. The MVB method works for entities 🏢 just as well as individuals 👤 It's the same process: 1️⃣ Define the WHY 2️⃣ Identify WHO 3️⃣ Develop the STORY & VALUE PROPOSITION 4️⃣ Validate 5️⃣ Keep doing it as needed. 👇 Question for you: What are you currently focusing on? 👇