Play isn't a distraction. It's essential fuel to a life worth living. Life is too short to be living in constant fear and anxiety. We all know how it feels to enter into the flow state where everything disappears. You are simply present to the moment fully engaged and letting it... flow. I guess I'm like a surfer that doesn't surf. Chasing the waves of flow. Having a hobby that allows you to enter that state is fuel to your life. At least It has been for me. I'm an athlete. But I let that part of me die after college football days. Then I started playing basketball just a couple years ago. And now pickleball. I can't believe I missed out on nearly a decade of not playing sports. It's such a part of who I am It causes me to feel surprised I've gone that long without it. I played golf a bit but it's not the same fast paced action I enjoy a bit more. Honoring the part of you that desires play is a good start. Realizing it makes you better at all the other things you value in life, your spouse, kids, business.. To actually value it and not say stupid stuff like "I don't have time. I gotta work and pay bills man what fairy tail land are you living in." Or "must be nice." And damn right it is. Very nice. So what is it for you? Everyone has a different ways they play.

As you may know. Freedom is the North Star in my business and life. I aim to optimize for max leverage and free time. On the flip side, I’m willing to do whatever I gotta do to get results. And a good ol book a call funnel still works great for the solo entrepreneur. I just can’t run it sustainably without having to hire a sales team which I’ve done in the past and just not willing to do. I don’t like managing people. When I started my niche consulting business, GLP-1 Launch, a little over 8 months ago I started with the 1-1 book a call funnel. The math works but it takes a toll on your soul. No matter how much “it works on paper” I hate when someone books on my calendar and doesn’t show up. It takes up mental space in my mind to prepare for an upcoming call that day… Only to have them not show up. It’s the worst! My show rates were about 40%. Having a day full of 5-7 calls to only have a few show up is just discouraging no matter how positive you are. Once again, gotta do what you gotta do to get the ball rolling. Still sucks though. Another downside of 1-1 for me is it’s emotionally draining. I find myself dead and uninspired to take more calls. Part of that is my personality… I’ve always wanted to try “one to many selling” through webinars but felt so unqualified like “this was for those big time entrepreneurs.” I was afraid I couldn’t make it work financially because I was going to suck and I believed, “nobody is gonna buy this for thousands of dollars without spending time with me 1-1.” But I do have a core value of “everything is a test.” And I had hope that, “if I could even keep my show rate and close rate close to what they are now it would be worth the transition.” So I went for it. I opened up two time slots per week on my calendar to hold my “live masterclass.” I prepared a very rudimentary presentation. I definitely took longer than I needed to create the slide deck on Canva. I didn’t follow all the “webinar secrets” frameworks. I just put the necessary info about my opportunity in a slide deck and went for it.