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10d โข Messaging & Marketing
โ I CANNOT WILL NOT PLAY THE PERFORMANCE GAME. SO I'M NOT GONNAโฆEND OF! ๐
sometimes I think it's pretty damn crazy how we find it so hard to just be ourselvesโฆ when actually it should be the easiest thing in the world shouldn't itโฆ
I read someone's post and I'm likeโฆ hmm that aint themโฆ that doesn't match the voice I heard when we chattedโฆ or I see a photo and I goโฆ that doesn't even look like them ffsโฆ and I sit there going what's wrong with the real versionโฆ
and obvs I get itโฆ I'm sure to some extent I've been there done it meselfโฆ we all have a moment where we shrink the real bit because it feels saferโฆ
๐ฎ๐ป๐ฑ ๐ถ๐'๐ ๐๐ต๐ฒ ๐๐ฎ๐บ๐ฒ ๐ถ๐ป ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ถ๐๐ป'๐ ๐ถ๐โฆ
why are SO many people blending inโฆ same copyโฆ same hooksโฆ same AI generated energy bannersโฆ same offersโฆ same bragsโฆ same fakenessโฆ and look I'm not saying everyone doing this is doing it with bad intentionsโฆ most people genuinely don't even realise they're doing it, I reckonโฆ
๐ฏ๐๐ ๐๐ฒ'๐๐ฒ ๐ฏ๐ฒ๐ฒ๐ป ๐๐ฎ๐๐ด๐ต๐ ๐๐ผ ๐ฏ๐น๐ฒ๐ป๐ฑ ๐ถ๐ป ๐ต๐ฎ๐๐ฒ๐ป'๐ ๐๐ฒโฆ
we've been taught that fitting in is safer than standing outโฆ that following the formula is smarter than trusting our own voiceโฆ that copying what works for someone else is the sensible moveโฆ
and I'm gonna be properly Mimi style honest with u right now because that's just how I roll innitโฆ
even saying this bit out loudish feels a bit exposingโฆ because most people would just quietly disappear and come back when everything looked shiny again and pretend naif all happenedโฆ
I myself have been struggling to show upย a lot latelyโฆ struggling to connect the way I really want toโฆ
because I totes cannot play the performance gameโฆ I cannot sit there writing a fake urgency countdown post when nothing is actually urgentโฆ I cannot pretend a launch or summat is going amazingly when it isn'tโฆ
I cannot comment on stuff that feels false...overly AI-generated from top to bottom...feels like I am speaking to a robot and not a human...
I cannot do the version of this where I smile through it just for the sake of fake a$$ nothingness
๐ถ๐ ๐ฑ๐ผ๐ฒ๐ ๐ป๐ผ๐ ๐ฎ๐น๐ถ๐ด๐ป ๐๐ถ๐๐ต ๐บ๐ ๐๐ฎ๐น๐๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ ๐๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐น๐๐ถ๐ป๐ด ๐๐ผ ๐บ๐๐๐ฒ๐น๐ณ ๐ถ๐ณ ๐ ๐ฑ๐ถ๐ฑ ๐ถ๐โฆ ๐ฎ๐ป๐ฑ ๐ณ๐ฐ๐ธ ๐๐ต๐ฎ๐โฆ
so yeahโฆ I haven't been as active latelyโฆ and franklyโฆ it's getting a lot out thereโฆ the noiseโฆ the samenessโฆ the performanceโฆ it's draining meโฆit sucks...
but here's what I know after doing this work for years and yearsโฆ in dance studiosโฆ in yoga spacesโฆ now in businessโฆ
๐จ ๐ฎ๐ฟ๐ฒ ๐๐ป๐ถ๐พ๐๐ฒโฆ ๐๐ฟ ๐ผ๐ฝ๐ถ๐ป๐ถ๐ผ๐ป๐โฆ ๐๐ฟ ๐ถ๐ฑ๐ฒ๐ฎ๐โฆ ๐๐ฟ ๐๐ถ๐๐ถ๐ผ๐ป๐โฆ ๐๐ฟ ๐๐ฒ๐ถ๐ฟ๐ฑ ๐น๐ถ๐๐๐น๐ฒ ๐๐ฎ๐ ๐ผ๐ณ ๐ฒ๐
๐ฝ๐น๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐๐ต๐ถ๐ป๐ด๐ ๐๐ต๐ฎ๐ ๐ป๐ผ๐ฏ๐ผ๐ฑ๐ ๐ฒ๐น๐๐ฒ ๐ฒ๐
๐ฝ๐น๐ฎ๐ถ๐ป๐ ๐พ๐๐ถ๐๐ฒ ๐น๐ถ๐ธ๐ฒ ๐๐ต๐ฎ๐โฆ
and ur BUSINESSโฆ ur business is not meant to look like anyone else'sโฆ
because the moment u start sounding like everyone elseโฆ u become 4gettableโฆ invisibleโฆ one of a thousand identical voices shouting the same thing blah blah blahโฆ
and the moment u sound like YOUโฆ properlyโฆ FULLYโฆ unapologetically YOUโฆ
that's the moment peeps stop scrollingโฆ
that's the moment they goโฆ ohโฆ SHE/HE/THEY gets meโฆ
that's the moment TRUST actually starts buildingโฆ because trust was never ever built on perfect polished poop samenessโฆ trust is built on truthโฆ on seeing the actual epic AF HUMAN behind the thingโฆ
I've spent years pulling this exact thing out of peopleโฆ finding the version of them that's been sitting just underneath the surfaceโฆ the bit they tend to water down because they're not sure if it's too muchโฆ too weirdโฆ too themโฆ
and every single timeโฆ that's the bit that was always gonna workโฆ
anyways (ooffff that felt good to get off my chest)โฆ
that's a bit of why I've been quietishโฆ and if any of this is landing with uโฆ
๐ ๐ผ๐ป๐น๐ ๐๐ฎ๐ป๐ป๐ฎ ๐ฏ๐ฒ ๐ฎ๐ฟ๐ผ๐๐ป๐ฑ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ต๐ผ ๐๐ฎ๐ป๐ ๐๐ผ ๐ธ๐ฒ๐ฒ๐ฝ ๐ถ๐ ๐๐ต๐ถ๐ ๐ฅ๐๐ช ๐ก ๐ฅ๐๐๐โฆ ๐๐ต๐ฎ๐'๐ ๐ถ๐โฆ ๐๐ต๐ฎ๐'๐ ๐๐ต๐ฒ ๐๐ต๐ผ๐น๐ฒ ๐ฐ๐ฟ๐ถ๐๐ฒ๐ฟ๐ถ๐ฎ ๐ณ๐ผ๐ฟ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ถ๐ป ๐บ๐ ๐๐ผ๐ฟ๐น๐ฑโฆ ๐๐ถ๐บ๐ฝ๐น๐ฒ๐โฆ
say the actual thingโฆ show the actual faceโฆ write in ur actual voiceโฆ even if it wobblesโฆ even if it's messyโฆ even if it doesn't look like everyone else's borasuarus polished poopโฆ
because U were never meant to fit inโฆ
and neither was ur businessโฆ
what's the bit of YOU u've been watering down latelyโฆ get it off your chest drop it belowโฆan epic place to start is here NOW!!!! ๐
psโฆ if this post just landed somewhere real for uโฆ I'm running ๐๐จ๐ ๐๐ก๐ฆ ๐๐จ๐ฌ ๐๐จ๐ ๐๐ก๐ฆ on Monday 20th July inside ๐ง๐๐ ๐๐๐๐๐ฅ๐ข๐ข๐ โฆ a live implementation masterclass where we get into the real stuffโฆ personalityโฆ cultureโฆ communityโฆ how humans actually connect and convertโฆ u won't just learn itโฆ u'll do itโฆ on the spotโฆ togetherโฆ not the performance poop versionโฆ the real versionโฆ $1 to get you in (coz we keep trolls and spam out)โฆ more deets dropping soonโฆ
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โ I CANNOT WILL NOT PLAY THE PERFORMANCE GAME. SO I'M NOT GONNAโฆEND OF! ๐
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