Mar '24 • General discussion
Landing page or Website?👇
Here's the breakdown:
1/ Landing Page: Focused on conversion 🎯
It's built to do one thing well—convert.
A landing page turns visitors into action-takers, whether it’s a sign-up, sale, or another action.
• One Goal: drives one specific action
• Custom for Audiences: personalized touch
• Aligned Design & Message: matches the campaign
• No Distractions: keeps visitors laser-focused on the action
2/ Website: Your brand's digital HQ 🌐
It's where info, products, and experiences merge into one space.
• Navigation Hub: easy access to all sections
• Community Spot: for interaction and connection
• Info Central: your story, values, and what you offer
• Do-It-All Space: fits various needs like store, blog or portfolio
• Brand Window: Reflects your brand visually and message-wise.
3/ Difference:
• Purpose:
Landing page → conversions
Websites → information
• Longevity:
Landing pages → short-term campaigns
Websites → long-term
• Focus:
Landing page → one goal
Websites → many goals
Landing pages are for specific targets, websites tell your brand’s whole story.
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Landing page or Website?👇
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