Hello great people, I am Judith Adubea from Ghana I am so excited to be part of this amazing community and thank you for having me here 🥰

FOCUS is what happens right next to acceptance and it is a very linear concept. You like your job but you really believe it makes more sense to be your employer"s competition. You are wondering why you spend hours making sure that she buys a second luxury car. Beware that your supervisor probably knows of your intention because you are the type of employee who believes that your relationships with your colleagues is the second most important relationship after family. So during the employee quality assuarance reveiw, when your supervisor asks where you see yourself in the next five years, the most accurate reply is your position Madam. It is not a bad thing to have goals to be a business owner and MBS makes it possible by providing relevant knowledge on this platform. The most unqiue aspect about this masters with MBS is that you have the support of other students, many of whom appear to be experts in the field of digital marketing and entrepreneurship. They say that taking calculated risks and starting your own venture is as scary as you are saying no to a stable paycheck. Be prepared for productive months and slow months. This EB and FLOW is very normal for startups and contrary to acceptance it is not a linear concept. Nonetheless, when an expert reaches out to you on this platform embrace the expertise but do not loose sight of the fact that you now have access to an accredited school with the support and credentials to make entrepreneuurship real for you.

It seems like we have all been told that people buy something that they need or something that they will use out of a wish or desire. In certain business models , espcially those that sell a service, people buy into you and how you deliver the service as opposed to solely to consume your services. This means that your reputation is key above all else and you need to protect your reputation at all costs. I am buying your service for example as a Pilates Instructor because I like your fancy work out gear and the conversation is lit. As opposed to the fact that, I am just going to pick the first Pilates Studio that I happen to run accross. Most customers do not mind the 5Km radius drive to buy into you as a brand. This is very different to buying a product, where it solely by need. For example, I come in to Carrefour to buy your Bio Milk which I could also get from Chandarana which means I am buying something that I need and if you are located in my vicinity, the closest supermarket gets bought into, because it is where need marries convienence. Bio Milk is a product and NOT a service and for neccesity products like milk, sometimes it is more about location and not you as a Brand. So work on your brand, know your customer, put an effort into educating yourself of where you desired customer tends to spend time and you will be a step further to reaching your niche customer.

Sales collateral is a collection of sales media that is used in the sales process via various sales funnels. Sales funnels are usually defined in 3 parameters : } Top sales funnels. } Middle sales funnels. } Bottom sales funnels. Some examples of sales collateral is a case study used to explain and outline a specific business" operations. Additional forms of sales collateral are brochures, power point presentaions, branded calendars etc. All sales collateral is used by the sales team for 2 main reasons: } To prospect for new clients. } Support the sales process. An example of how sales materials are used in the sales process is for example : a cold call that is turned to a warm lead by making a phonecall to a prospect or sending a digital brochure via Whats App. These sales materials are used mainly in the middle and bottom sales funnels. Sales collateral materials may be physical or digital and are designed to : } Build trust between you and a potential sales lead. } Overcome objections as you prospect for new leads. } Persuade potential customers to choose your product or services over your competitors. A major overlooked sales collateral catalyst are blog posts. Blog posts should be designed to be addictive and they usually target the top of the sales funnels. They turn cold leads to hot leads and keep a consistent hyping up process to boost a business| online visibilty and online sales. If you do not have a seasoned blogger , ghost freelance bloggers can be found online and hired to keep your brand both relatable and consistently visible which converts prospects to customers.

On completion of defining your Brand DNA (after an extensive brand AUDIT process) the next action task is the execution of the product or service to your sales funnels so that you become a functioning and thriving buisness. A successful execution requires a good business leader. According to John Quincy Adams, "If your actions inspire others to dream more, learn more, do more and become more, you are a leader." A good leader is : Honest. Intentional. Committed. Flexible. Keeps learning. The launching of your business model through building a website is an extremely crucial and exciting place to be, because there is a great deal of factors that have been tallyed to ensure a smooth execution of your brand DNA. if you have a professional and functional WEBSITE you are now better positioned to launching your store to the world. Now the world knows who are and what you have to offer via product or service.