As they say, when you start a business to solve a problem or fulfill a need, the money will come, and there will be career satisfaction as well, partly because you are lucky to do what you want, but also because you are solving a problem or fulfilling a need as you do so.

When a customer gives constructive feedback- for example, after a Business Development coaching session, they feel the 1-hour duration of the session was too short- I responded by extending it to 90 minutes instead of 60 minutes and also asking where exactly they are experiencing a bottleneck so that, as a consultant, I can address it head-on. As someone who's been coaching for years, I was sure about the 1-hour session because I designed it to be effective, and it is broken down into 15-minute blocks of coaching within the 1 hour...and those 15 minutes are focused on specific areas to work on...However, I still adjusted because more than one client pointed it out. Was I helpful, and does that answer your question?

The feedback a business gets from a customer should be prioritised. It really is the answer to most sales conversion challenges. Customer feedback can give you essential tips on what to do more of and what to do less of, and, what to stop doing all together.

It is a very SOUND starting point, when a business asks the client questions while trying to solve a problem. I agree 100% that client engagement will provide some answers when a business has questions, for example, "What can I do as a business to give you the best service ?" Such a question is likely to receive an answer that helps with solving a problem, and as a result, this type of client engagement will contribute to operating a sustainable business.

It seems like idealism when you say, solve a real problem, and you have automatically created a successful business per se, because the niche client will pay for the product and/ or service that they deem valuable and important. But yes, there is a satisfaction in seeing the niche clientele put the product or service to use.