The fact that you signed up for a course in DIGITAL MARKETING & BUSINESS means that you appreciate that 80% of all businesses are going digital. Having a website can no longer be ignored in terms of being the CORE of your business this day in age. It's become abundantly clear that most consumers are online and any smart marketer or entreprenuer knows you MUST work towards your visibilty online. The fact that it's also about business means that you appreciate that you can also launch your own business. What is your store about....? is a frequent question on this platform. Don't be discouraged by the school of thought that says leaders are born. The truth is that leaders are made and you have the power to unlock your leadership potential through MBS. If your a marketer and the thought of having your own business is intimidating remember that with Max Buisness School you can use this knowledge to consult on digital marketing and business and a consultancy=is alot like being a business owner and it requires you to unlock your leadership potential. Stay connected and engage with your peers, that is, members of the MBS platform. You got this !!!

What is strategy ? Strategy is an intergrative set of actions that you say that, you are going to do in order to fullfill a goal or task. Ofcourse, startegy is most effective when you follow the SMART formula i.e do things that are : Specific. Measurable. Achieveble. Realsitic. Time Bound. A good strategy is the difference between actually implementing tasks effectively and fumbling through a Strategic Plan and it"s designated to do list. Strategy is also (but not often highlighted) about your network. As an individual, your network is your networth but how you unlock value in your network is where the implementation of tasks really takes shape. You can have a 500+ Linked In network but still not able to get to the attention of the decision maker at Coca Cola and your childhood friend of 30 years is the HR at Coca Cola. It is also important to note that, we are not adivicing people to only interract with others out of having an ulterior motive. The truth is that, you have friends who also just happen to strategically sit in advantegous positions and if you have maintained a decent relationship over the years, you should not be accused of having a hidden agenda for reaching out for assistance if you need some assignment completed. It is just plain strategy. This is the reason why in Kenya for instance, the Director of Marketing has his Country Club membership paid by his company and why the Relationship Manager at the Bank has been encouraged to start golfing. This is because, Multi National Blue Chip companies understand that strategic newtorking is a game changer to the extent they table the bill for you. Therefore, do not be shy, no one will label you Ms, Agenda just do your work and put in that phone call to your childhood friend of 30 years, who you have a standing brunch date with every first Saturday of the month. How you unlock value in your network is the most stratgegic chess move you can make in business. You can literrally get wealthy by meeting like minded individuals.

i just launch my store months ago congratulate me

Hey guys I’m new to this Skool community just posting to introduce myself 😁 Keen to create relationships and connect with everyone in the group💪🏼

Why are you in business ? The instinctive answer is to make money and alot of it ; more than I would make if I was on a monthly salary. As much as this is true, think of how many people take while before they see their start up break even and become profitable. Entrepreneurship, espcially if you are a sole proprietor and did not start with a business partner is one of the most challenging life experiences an individual can have especially at the beginning. Imagine that you started with a very strategic business plan and you scouted your niche market and you know how to place your venture adjacent to your customer but still it has been 1 year and you are still not making the profit margin you expected. Some businesses like food and beverage are said to be extremely taxing. One would think that, people in this vicinity need to eat and you know what they fancy but you as a restaurant owner are barely making it in terms of breaking even. Analysts says that it takes an average of 3 years in the restaurant to have a profit margin that an onwer can term as successful. Well, the good news is that if you follow the right Strategic plan and put a fair amount resources on marketing, especially today through digital marketing your chances of doing well are high. This is because online is where the customesr are ; browsing in social media. Once you reach them and implement the right sales strategies ; then you will make a profit if you stay conisistent. Needless to say, it is important the your income greatly surpuses your expenses which means before putting up shop you have made the rounds and gotten the best deals for any expenditure you require so that in a fair amount of time , like 6 months you are profitable !!!