The key aspect when considering what type of a website to launch is the professionality aspect of the website. The fact that there is no monopoly in business ideas; there is alot of competition in getting a solid footing while working on your business" online presence. Fancy animations need to be done tatstefully so that the professionality of the website is maintained. Professional fancy animations will not hurt a business" brand DNA, especially if they are illustrated with class.

A follower suggested that keeping the website professional and simple ,with up dated contacts are the key things when considering website content. I agree 100% and would also like to that Fancy Animations do the following though NOT necessary : 1) They give an edge to the website design. 2) They speak volumes of your Brand DNA for example this business stands out to the rest. 3) They add dynamics at play to the website.

Am excited to announce that am in the beginning phase of writing a book titled, " The Inverted Sales Funnel". The book is 150 pages of information about a unique discovery when doing this masters course in diigital marketing and business. Digital marketing enables a start up to reach their niche clients faster and when you have grabbed your niche clients attention ; it allows you to get through the sales process faster, especially if your selling relevance and value. I found it very interesting that visibilty was often the first recommendation and mind you, there 2 types of funnels, the MARKETING funnel and the SALES funnel ; 2 very separate entities. So there is another book consideration. I can spend an entire day writing about both sales and marketing. To all my followers, thanks for your appreciation of my perspective.

We are all learning that the sales funnel can be approached in various ways. Sometimes, the Top funnel needs to be executed, especially if you have an innovative business idea, something that needs marketing visibilty to your niche client. However, sometimes, the middle funnel is important as it entails engaging with your niche client to understand their needs. This is the secret to getting unstuck. The Brand DNA analysis that I have mentioned in previous posts is crucial for this reason. Understanding your brand and who your product and or service is designed for is important to understand so, you can move you along a sales funnel efficiently.

There is something a professional website does for both credibility of your brand, venture visibilty and also discoverbility of your business.