There are 2 main reasons to start a business, you are either filling a need by supplying a demand or you are solving a problem at a profit. Either way, welcome to entrepreneurship.

In this modern digital era having a solid online presence can really catapult your business venture. Not only does it help with the top sales funnel, that is, brand visibility but it also aids with building credibilty and cementing your brand DNA. The online presence has to be ; 1) Attention grabbing in the first 2 minutes. 2) Informative, the site visitor should be learning about your venture. 3) Dynamic so it can stand out from all other websites in your niche market. 4) Must have all the correct and updated contacts so your niche client knows how to reach you. 5) Easy to navigate and also interractive, the later helps with moving to the engagment middle sales funnel.

The launching of your business model through building a website is an extremely crucial and exciting place to be, because there is a great deal of factors that have been tallyed to ensure a smooth execution of your brand DNA. if you have a professional and functional WEBSITE you are now better positioned to launching your store to the world. Now the world knows who are and what you have to offer via product or service.

What is strategy ? Strategy is an intergrative set of actions that you say that, you are going to do in order to fullfill a goal or task. Ofcourse, startegy is most effective when you follow the SMART formula i.e do things that are : Specific. Measurable. Achieveble. Realsitic. Time Bound.

We are all learning that the sales funnel can be approached in various ways. Sometimes, the Top funnel needs to be executed, especially if you have an innovative business idea, something that needs marketing visibilty to your niche client. However, sometimes, the middle funnel is important as it entails engaging with your niche client to understand their needs. This is the secret to getting unstuck. The Brand DNA analysis that I have mentioned in previous posts is crucial for this reason. Understanding your brand and who your product and or service is designed for is important to understand so, you can move you along a sales funnel efficiently.