Consistent client engagement allows a business to get tips from its niche clientele about what they need and how the business can improve its service and/or product delivery so that client retention is somewhat guaranteed.

The free work should be a preview of your expertise and knowledge. However, not too small. Because you want to give a concise reason for what you can do that another consultant can't do. For example, building a free website says, " This is the quality of my skill, and chances are you can get it this affordable elsewhere." Hence, making a case for superior service delivery compared to your competitor. Remember, one of the benefits of free work is that you can put it in your PORTFOLIO. A packed portfolio gives you a chance to showcase your expertise and experience.

What's the one task you keep doing every week that you know shouldn't need you? For me it used to be lead follow-ups. I'd talk to someone, they'd say "sounds good, let's chat next week," and then... nothing. Not because they weren't interested. Life just got busy on both sides, and I never circled back. When I finally looked at it properly, I realised I was losing more deals to forgetting than to "no". So I set up a simple system that follows up for me, logs everything, and pings me when someone actually replies. Nothing fancy, but it's saved me hours and brought back a few clients I'd written off. Now I'm curious what it is for you: - Chasing leads? - Onboarding new clients? - Reporting and admin stuff? - Answering the same 5 questions over and over? Drop it below. I'm happy to share how I'd automate it, no strings attached. I love nerding out on this stuff 😄

Trust that I can rely on you as an entrepreneur to deliver the best product and/or service is a vital result of consistency.

It's helpful to point out that it is equally important to track missed calls, focusing on which ones were addressed and actually converted into sales. This type of tracking, according to Ankit, leads to client retention and higher revenue in sales.