Am excited to announce that am in the beginning phase of writing a book titled, " The Inverted Sales Funnel". The book is 150 pages of information about a unique discovery when doing this masters course in diigital marketing and business. Digital marketing enables a start up to reach their niche clients faster and when you have grabbed your niche clients attention ; it allows you to get through the sales process faster, especially if your selling relevance and value. I found it very interesting that visibilty was often the first recommendation and mind you, there 2 types of funnels, the MARKETING funnel and the SALES funnel ; 2 very separate entities. So there is another book consideration. I can spend an entire day writing about both sales and marketing. To all my followers, thanks for your appreciation of my perspective.

Success starts with clarity, consistency, and discipline. Know what you want, accept where you are, and focus on improving a little every day. Growth doesn’t happen overnight it happens through small actions repeated consistently. Stay committed, trust the process, and become the person your goals require. Every small step forward brings you closer to the life you want. What’s one goal you’re working toward right now?

We are all learning that the sales funnel can be approached in various ways. Sometimes, the Top funnel needs to be executed, especially if you have an innovative business idea, something that needs marketing visibilty to your niche client. However, sometimes, the middle funnel is important as it entails engaging with your niche client to understand their needs. This is the secret to getting unstuck. The Brand DNA analysis that I have mentioned in previous posts is crucial for this reason. Understanding your brand and who your product and or service is designed for is important to understand so, you can move you along a sales funnel efficiently.

Hello everyone, I’m Esther, a marketing student passionate about digital marketing, branding, and content strategy. I joined this course to sharpen my skills and grow in the digital space. Looking forward to networking and learning from you all.

There is something a professional website does for both credibility of your brand, venture visibilty and also discoverbility of your business.