Freemium Model: Community Growth Update · Skool Growth Free Training Hub

Freemium Model: Community Growth Update

Hey Everyone !!! Here is my My monthly community Update: what’s working (and not working for me) in Grow With Evelyn ... Today we are talking about how I’m running (and growing) my freemium → paid system inside my Skool community, in case it helps anyone else is thinking of using this model.

TL;DR 🤣

👉Freemium front door → high-value free workshop → one-off paid upgrade → community activation events → traffic challenge → bundles → future affiliates.

👉Soft launch revenue so far: $2,089 + 4 recent $97 upgrades

👉Everything is pointing in the right direction.

👉 Freemium → One-Off Upsell Model (and why I switched)

I experimented with tiers, but after reviewing my LTV strategy (and talking it through with

@Evelyn Weiss

), I moved to a freemium model with a single one-off upgrade.

My Beta launch for the Cold Case Creator Club brought in $2,089, plus a few more sales afterward. And since moving the upsell inside the community, I’ve had 4 more upgrades at $97.

➡️For my niche and audience, the one-off structure is giving me:

✔ better long-term customer value

✔ lower friction for buyers

✔ no churn issues

✔ a cleaner upsell flow inside Skool

👉 Free Entry System (value heavy by design)

Every new member gets:

➡ a DM directing them to the Welcome Post

➡ instructions to introduce themselves

➡ CTA to my free workshop (built with Evelyn’s Scrappy Workshop model)

➡️The workshop includes:

The full framework + Workshop

A workbook + quick start guide

A mini template pack

AI prompt pack

.... and a CTA to join the main offer

🌟 It gives a win → then offers the deeper system.

➡️The Paid Offer:

What’s inside:

all my templates

all creation systems

a custom GPT

asynchronous feedback

Community only events like implementation weeks and social nights

the deeper, structured cold case creation course

This is my main offer inside the community (currently $97 Beta — price rising soon).

👉 Community Engagement Events

Next month I’m running a free live murder mystery event inside Skool. I’ll use one of my products + an Easter egg hunt + mission style. I’ve hosted this before in a Facebook group last year and it converted extremely well — so it’s my main community activation event moving forward.

👉 Growth Experiments (Wins + Lessons)

✔ New Meta Ads account got auto-disabled (the usual 😅)

✔ Tested Instagram app-only ads→ brought a few new members in → but tanked page conversion, so I’m submitting this as for the Grow With Evelyn Q&A .

🌟Taking part in the Grow With Evelyn Traffic Challenge properly now for consistent visibility.

🌟I’m appearing in multiple digital bundles, which is bringing in warm leads.

🌟Affiliate program is coming next once the course is fully launched, I’ll reach out to past collab partners and create affiliate packs + swipe files.

Thank you for listening to my ted talk ! Happy to help with any questions :)

Sara.

P.s - If you want to read my previous updates through launching with GWE methods see below:

Skool Update: 500 Members and My First $1K Collected · Skool Growth Free Training Hub

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