So excited that skool is bringing the skool stories back. I had the great honor to be on the 1st episode of season 2 with Claire and Kirby ❤️ You can check it out here: https://www.youtube.com/watch?v=ePflZFEYgvE&views

I rolled out tiers exactly one month ago and wanted to share what happened for me. I also hoped to hear from other Skoolers who've tried tiers. I rolled tiers out on the 3rd of November. What I changed: - Old setup: $99/month, $595/year - New setup: $33/month (community + challenge + 2 courses), $99/month for all other courses, resources plus calls. $595/year for everything in $99/month + lifetime access to 3 premium courses Impact on analytics: Members - October: 246 new, 150 churn, 2,136 total - November: 707 new, 453 churn, 2,390 total MRR - October: $5,550 new, $5,651 churn, $51,789 total - November: $11,767 new, $4,700 churn, $396 downgrades, $59,906 total  - Note, downgrades were way less than I thought would be when rolling out the lower tier Unit economics - October: $31 ARPU, $374 LTV - November: $32 ARPU, $418 LTV Traffic + Conversions: - October: 6,331 visitors, 3.9% conversion rate, 32.9% trial conversion rate - November: 13,719 visitors, 5.2% conversion rate, 38.6% trial conversion rate MRR retention - October: 91% retention - November: 94% retention  So although I don't think everyone should opt for tiers, for me they've been a huge win. I think it's worth testing for communities that have cornered themselves with price increases. I think that was the case for me, plus I also used tiers to implement one of Alex's attraction offers from the money models book so there was strategy and a new offer behind it as well. I started the new offer before I introduced tiers and asked all members who didn't stay after the free trial why they cancelled. They all said they loved it, but $99/month was too high for them right now. So it was really an educated guess. Would love to hear how tiers have been going for you so far. Have you tried them? Has anyone reverted back yet?

Hi amazing Skoolers, In this video, I share my 30-day traffic challenge results with you. It's incredible what can happen when you stay consistent for one month. I am not the only one, btw... we have 5 lessons full of people sharing their wins. Check it out and let me know if you want an update specifically about how tiers impacted these results.

Create a challenge that fills your skool FAST with this course plus template bundle 😍 Since the beginning of November, my challenge-attraction offer has added: ✅ 576 trials ✅ 221 paying members ✅ $7,170.00 in net monthly recurring revenue growth …to my Skool community. Obviously, my results won’t be yours. I’m not sharing these numbers to imply that they will be, but to show why my members—who’ve seen me build and grow with this challenge—and I are so excited about this offer. I’m a very skilled and experienced marketer, which allowed me to set this up and drive traffic to it. What’s in it for you? I completely templatized the whole thing 😅🥰 You get instant access to: 👉 a step-by-step challenge checklist 👉 a bite-sized video course that walks you through the whole process 👉 a white-label challenge tracker to wow your customers 👉 an over-the-shoulder tutorial so you can follow along as I set things up 👉 and 25 done-for-you challenge templates you can customize and use right away This new course is just one of the things you get instant access to when joining Grow With Evelyn with the 7-day trial. You can join here and secure the deal now: https://www.skool.com/evelyn/about If you join before the end of the day CET on December 3rd, you’ll get access to this course on the Standard tier as well. So check it out and secure this Black Friday deal now.

Happy weekend! What are you up to? Working on your skool or are you taking some time off? Before I log off to spend some time celebrating my dad’s and my son’s birthdays, I wanted to share this video with you. It’s about the conversation between Sam and Alex at the last Skool Games winners event. This conversation was so valuable. I took four pages of notes, and in this video I share the top of mind takeaways from the discussion. There are some very interesting insights, especially now that Alex has his own Skool. Check it out and let me know what you think 🤗