Hey Everyone !!! Here is my My monthly community Update: what’s working (and not working for me) in Grow With Evelyn ... Today we are talking about how I’m running (and growing) my freemium → paid system inside my Skool community, in case it helps anyone else is thinking of using this model. TL;DR 🤣 👉Freemium front door → high-value free workshop → one-off paid upgrade → community activation events → traffic challenge → bundles → future affiliates. 👉Soft launch revenue so far: $2,089 + 4 recent $97 upgrades 👉Everything is pointing in the right direction. 👉 Freemium → One-Off Upsell Model (and why I switched) I experimented with tiers, but after reviewing my LTV strategy (and talking it through with @Evelyn Weiss ), I moved to a freemium model with a single one-off upgrade. My Beta launch for the Cold Case Creator Club brought in $2,089, plus a few more sales afterward. And since moving the upsell inside the community, I’ve had 4 more upgrades at $97. ➡️For my niche and audience, the one-off structure is giving me: ✔ better long-term customer value ✔ lower friction for buyers ✔ no churn issues ✔ a cleaner upsell flow inside Skool 👉 Free Entry System (value heavy by design) Every new member gets: ➡ a DM directing them to the Welcome Post ➡ instructions to introduce themselves ➡ CTA to my free workshop (built with Evelyn’s Scrappy Workshop model) ➡️The workshop includes: The full framework + Workshop A workbook + quick start guide A mini template pack AI prompt pack .... and a CTA to join the main offer 🌟 It gives a win → then offers the deeper system. ➡️The Paid Offer: What’s inside: all my templates all creation systems a custom GPT asynchronous feedback Community only events like implementation weeks and social nights the deeper, structured cold case creation course This is my main offer inside the community (currently $97 Beta — price rising soon). 👉 Community Engagement Events Next month I’m running a free live murder mystery event inside Skool. I’ll use one of my products + an Easter egg hunt + mission style. I’ve hosted this before in a Facebook group last year and it converted extremely well — so it’s my main community activation event moving forward.

In this video, I share what happened after I implemented one of the offers Alex teaches in the Money Models book. Have you upgraded one of your offers or implemented anything from the book yet?Let me know — I’d love to hear how it’s working for you. If you want to experience the Traffic Challenge for yourself and check out the daily behind-the-scenes updates I’ve been posting (we’re up to 17 already!), you can join us here for free: https://www.skool.com/evelyn/about PS: Another quick reminder for those of you who coach or are interested in coaching. Tonight the Beta offer for our ICF-accredited (40 CCE credits) AI in Coaching Certification is expiring. The price will increase from US $ 497 to US $ 777. Here’s a reminder of what you get: #1: Access to the Beta round of the Certification. Please find all details here:https://mindsetcoachacademy.com/ai-coach-certification-page/ #2: One year of access to future cohorts (so you have a full year to complete).#3: Quarterly “Marketing Implementation Weekends” with me.#4: One year of access to everything in the Standard and Premium tiers of the AI Coach Growth Club: https://www.skool.com/self/about If that sounds good at all, please make sure you sign up for the VIP tier of the AI Coach Growth Club tonight before midnight CET. Thank you for checking it out.

Once again, I’ve been spurred into action by another new feature from Sam Ovens. Every time something launches, it gives me the push I need to stop tweaking and start executing. If you would like to read my previous update its here in GWE and its also in Skoolers but I can post in the comments if anyone wants to read and cannot access !: https://www.skool.com/evelyn/200-members-243-new-subs-and-still-on-the-9-hobby-plan?p=9ef28b02 Progress has been a bit slower than I’d hoped, I still don’t have a working ads account 😅 but momentum is definitely building. Here’s where things stand Progress Stats to date: - 1,111 new email subscribers added - 523 total Skool members - Upgraded to Skool Pro for pixel tracking + auto DMs - Launched a freemium model + 1 paid beta tier - 16 lifetime members joined since launch yesterday so far - $1,044 cash collected A lot of my growth has come from digital bundles, referrals, and Skool Discovery ... solid proof that consistent networking still beats waiting for perfect systems. When the new Skool tiers dropped, I decided to launch before I was “ready.”I created a beta tier with lifetime access, promoted it with just one Skool post and one email to my waitlist. The course is still a skeleton version right now, but I know exactly where it’s headed. Why I Chose a Lifetime model: After reviewing my customer journey and doing the math, I realized my customer lifetime value would be better served by offering a one off cost instead of going straight to higher recurring tiers. That idea was later confirmed by @Evelyn Weiss during a GWE Q&A, which gave me the confidence to double down on that direction. Tiers don't have the one off cost so I will need to adjust billing somehow or switch to another option but its ok for now. What I have learned: Don’t overcomplicate things. Right now, I’m focusing on one tier and making sure it converts consistently before I layer in anything else. Once it’s working, I’ll likely introduce a premium tier.

I just launched The Ultimate Skool Traffic Challenge in Grow With Evelyn 🚦🔥 👉 Use the 7-day free trial to go through the first 7 days of the challenge, where I teach you everything you need to know about my 3 main traffic pillars: 🏛️ Skool internal traffic 🏛️ Low-cost ad traffic 🏛️ YouTube traffic You can take the knowledge, tracker, and tools and leave — OR decide to stay after the 7 days to unlock everything in Grow With Evelyn PLUS get accountability for the following 21 days to really make marketing a habit AND win your money back by showing up daily 💸🏆 Why learn from me? ✅ Grow With Evelyn is one of the most established and reputable communities on the platform ✅ 2nd place in the first-ever Skool Games with $81K new MRR in one month ✅ I’ve generated $8 million, 65K customers, and 35K paid subscribers online ✅ I’ve been running ads for over a decade, managing budgets from $5 to $150,000/day ✅ I run ads for Skool (YES, the platform itself) https://www.skool.com/evelyn/about 👆 Click the link and join the challenge now 👆

I’m Evelyn — 2nd place winner of the very first Skool Games (I added $81K MRR in just one month 🏆), Skool’s ads manager, and the creator of multiple online communities and offers that have generated over $8M in revenue and served 65,000+ customers. I built this hub to give back and share all my free Skool trainings, strategies, templates, and resources in one easy-to-access place so you don’t have to dig around or go on a treasure hunt. Comment below to say hi and let me know what you’re working on (or what free resource would help you most right now). Keep coming back... I’ll be adding more helpful stuff here regularly 💛