Freemium Model: Community Growth Update
Hey Everyone !!! Here is my My monthly community Update: whatβs working (and not working for me) in Grow With Evelyn ... Today we are talking about how Iβm running (and growing) my freemium β paid system inside my Skool community, in case it helps anyone else is thinking of using this model. TL;DR π€£ πFreemium front door β high-value free workshop β one-off paid upgrade β community activation events β traffic challenge β bundles β future affiliates. πSoft launch revenue so far: $2,089 + 4 recent $97 upgrades πEverything is pointing in the right direction. π Freemium β One-Off Upsell Model (and why I switched) I experimented with tiers, but after reviewing my LTV strategy (and talking it through with @Evelyn Weiss ), I moved to a freemium model with a single one-off upgrade. My Beta launch for the Cold Case Creator Club brought in $2,089, plus a few more sales afterward. And since moving the upsell inside the community, Iβve had 4 more upgrades at $97. β‘οΈFor my niche and audience, the one-off structure is giving me: β better long-term customer value β lower friction for buyers β no churn issues β a cleaner upsell flow inside Skool π Free Entry System (value heavy by design) Every new member gets: β‘ a DM directing them to the Welcome Post β‘ instructions to introduce themselves β‘ CTA to my free workshop (built with Evelynβs Scrappy Workshop model) β‘οΈThe workshop includes: The full framework + Workshop A workbook + quick start guide A mini template pack AI prompt pack .... and a CTA to join the main offer π It gives a win β then offers the deeper system. β‘οΈThe Paid Offer: Whatβs inside: all my templates all creation systems a custom GPT asynchronous feedback Community only events like implementation weeks and social nights the deeper, structured cold case creation course This is my main offer inside the community (currently $97 Beta β price rising soon). π Community Engagement Events Next month Iβm running a free live murder mystery event inside Skool. Iβll use one of my products + an Easter egg hunt + mission style. Iβve hosted this before in a Facebook group last year and it converted extremely well β so itβs my main community activation event moving forward.