6h • Notes 📝
Notes|offer creation|date 20-01-2026
Offer Creation کا مطلب ہے
👉 اپنی سروس کو اس انداز میں پیش کرنا کہ سامنے والا
فوراً سمجھے:
اسے کیا فائدہ ملے گا؟
یہ صرف یہ کہنا نہیں ہوتا کہ:
❌ میں گرافک ڈیزائنر ہوں
بلکہ یہ کہنا ہوتا ہے:
✅ میں آپ کے بزنس کو پروفیشنل اور قابلِ اعتماد بنانے کے لیے ڈیزائن بناتی ہوں
🔹 سادہ مثال (Graphic Designer کے لیے)
❌ غلط طریقہ:
میں لوگو، بینر اور سوشل میڈیا پوسٹس بناتی ہوں۔
✅ صحیح Offer Creation:
میں ایسے ڈیزائن بناتا ہوں جو آپ کے برانڈ کو پہچان دیں اور گاہکوں کا اعتماد بڑھائیں۔
🎯 1. Focus the Offer on the Client’s Benefit
Always start the pitch with what results the client will get, not what you will do.
Lead with the client’s dream outcome — what they want most from the work. �
Skool
✍️ 2. Structure Your Proposal / Cover Letter
A strong pitching structure we learn from the community:
✅ Hook (First line):
Catch attention immediately with the big result the client wants.
✅ Client Benefit First:
Explain how you solve their problem or help them reach their goal. �
Skool
✅ Reason & Execution:
Give a simple, clear explanation of how you’ll deliver the result.
Tools and skills come after the benefit. �
Skool
✅ Delivery & Reliability:
Mention timeline or reliability scores to build trust. �
Skool
📈 3. Positioning with Competitors
Identify one lower-level competitor and one higher-level competitor in the client’s space.
Show how your solution fits between them — reliable and stronger than low-level, more affordable or efficient than high-level. �
Skool
👥 4. How to Speak to Clients (Tone)
Avoid sounding desperate or needy (“I need work”).
Focus on confidence and professional tone.
Make the client feel “in control” — they get to decide without pressure. �
Skool
💡 5. Offer Messaging Tips
✔ Use short, direct bullet points when possible.
✔ Keep the language result-focused (what they gain) rather than task-focused (what tools you use).
✔ Demonstrate availability without forcing urgency. �
Skool
📌 Summary: What Makes a Strong Offer
✔ Show the dream outcome first
✔ Explain what problem you solve
✔ Give a clear method (simple explanation)
✔ Build trust with reliability evidence
✔ Position yourself against other providers
✔ Keep language client-focused, not you-focused �
Skool
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Notes|offer creation|date 20-01-2026
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